Analytics

Analytics Adapter Layer is a centralized analytics abstraction layer for Loan Self-Service portal applications. It reveals how users engage with the product by tracking feature usage and key flows. From there, you can get valuable insights into user engagement and product performance and identify friction points, helping your team optimize conversion and make data-driven product decisions.

How it works

Our analytics tracking uses a plug-in architecture, making it easy to maintain and integrate with external analytics tools. Currently, it supports seamless integration with Google Analytics.

The Analytics Adapter Layer collects the tracking events, then standardizes and sends them to analytics tools. The analytics tools then help to turn raw user behavioral data into actionable insights by generating reports and visualizations that highlight user engagement patterns, identify friction or drop-off points, and measure conversion performance.

To use this feature, provide your Google Analytics measurement ID to us. For instructions on how to get your measurement ID, see Google Analytics Measurement ID.

Data security

Protecting user privacy is a priority at Loan Self-Service. We only collect essential behavioral data, no sensitive data is collected. All collected data is handled with privacy safeguards using hashed identifiers to ensure user information remains protected. Data collection and processing follow security best practices and are designed to meet compliance standards.

We maintain transparency about which data is collected and will continue to enhance privacy controls as the platform evolves.

Tracking events

A tracking event is a record of a user's action within the application. Each event includes an event name and a set of properties that provide contextual information.

Analytics Adapter Layer sends these events to supported analytics tools, such as Google Analytics, for monitoring and analysis. All reference identifiers (for example, user_id) are hashed to reduce security risks.

Note

Properties marked with an asterisk (*) are optional and only included if available at the time of the event.

The following tables list all tracked events:

Registration and login events

Event name	Description	Event properties
view_login_page	User visits the login page.	session_id timestamp
view_register_page	User visits the registration page.	session_id timestamp
view_verify_email_page	User visits the email verification page.	session_id timestamp
view_verify_sms_page	User visits the mobile phone number verification page.	session_id timestamp
view_terms_and_conditions_page	User visits the terms and conditions page.	session_id timestamp
login_success	User logins successfully.	session_id user_id user_roles group_id* timestamp

Loan request and loan management events

Event name	Description	Event properties
create_process	User creates a process.	session_id user_id user_roles group_id* process_id* process_type page_name timestamp
navigate_next_process_page	User navigates to the next page in the wizard through the next button.	session_id user_id user_roles group_id* process_id is_active_process process_type application_id* page_name timestamp
navigate_progress_process_page	User navigates directly to a page through the wizard steps.	session_id user_id user_roles group_id* process_id is_active_process process_type application_id* page_name timestamp
complete_process_page_first	User successfully completes a process page for the first time with all information provided correctly.	session_id user_id user_roles group_id* process_id is_active_process process_type application_id* page_name timestamp
upload_document	User uploads a document.	session_id user_id user_roles group_id* process_id process_type page_name document_type timestamp
download_document	User downloads a document.	session_id user_id user_roles group_id* process_id* is_active_process* process_type* application_id* page_name document_type timestamp
download_sample_document	User downloads a sample document.	session_id user_id user_roles group_id* process_id* is_active_process* process_type* application_id* page_name document_type timestamp
submit_process	User submits the process to the financing system (Lending platform) to be further processed.	session_id user_id user_roles group_id* process_id* process_type* application_id* page_name document_type timestamp
accept_terms_and_conditions	User agrees to the terms and conditions.	session_id user_id user_roles group_id* process_id process_type page_name timestamp
accept_offer	User accepts the interest offer.	session_id user_id user_roles group_id* process_id process_type page_name timestamp
track_time_on_page	Tracks the time the user spent on each wizard page, the construction deposit page, the change main borrower page, the agreement page, and other pages.	session_id user_id user_roles group_id* process_id* is_active_process* process_type* application_id* page_name duration